HITC: Bud Light offering $20 rebates to flog beer after controversy.
Bud Light is practically giving away beer with $20 rebates at certain stores as they try and sell crates following the controversy.
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[... and] backlash for partnering with transgender influencer Dylan Mulvaney.
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People have seen the notices at Meijer, Kroger, and other stores, and have taken to Twitter to share photos of the rebates.
Here’s one:
I've been sober for almost a decade, so I'm not sure on this, but ain't a case like $20 most places?
Things can't be going great if they're basically giving it away… pic.twitter.com/aeCgHjlnEe
— Ed Latimore (@EdLatimore) May 13, 2023
And another:
Stopped by my local Kroger tonight and they had a $10 rebate on cases of Bud Light and no one will still even touch it. pic.twitter.com/K1iP5lDI5F
— Scott Burns (@SeminoleScott) May 12, 2023
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“The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention,” she amusingly wrote in the caption.
“What’s a coupon?” one man joked in the comments.
Another said: “We hate rebates, too much work.”
“Literally never used a coupon in my life, so yeah this checks out,” a third person added.
In other business news: Adidas has decided to sell Kanye merchandise after deciding not to sell Kanye merchandise.
A great time to be alive in an era of Bad Marketing and PR!
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