Tuesday, May 16, 2023

Bud Light can't give away beer!

HITC: Bud Light offering $20 rebates to flog beer after controversy.

Bud Light is practically giving away beer with $20 rebates at certain stores as they try and sell crates following the controversy.
[... and] backlash for partnering with transgender influencer Dylan Mulvaney.
People have seen the notices at Meijer, Kroger, and other stores, and have taken to Twitter to share photos of the rebates.

Here’s one:

    I've been sober for almost a decade, so I'm not sure on this, but ain't a case like $20 most places?

    Things can't be going great if they're basically giving it away… pic.twitter.com/aeCgHjlnEe

    — Ed Latimore (@EdLatimore) May 13, 2023

And another:

    Stopped by my local Kroger tonight and they had a $10 rebate on cases of Bud Light and no one will still even touch it.  pic.twitter.com/K1iP5lDI5F
    — Scott Burns (@SeminoleScott) May 12, 2023
The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention,” she amusingly wrote in the caption.

What’s a coupon?” one man joked in the comments.

Another said: “We hate rebates, too much work.”

Literally never used a coupon in my life, so yeah this checks out,” a third person added.

In other business news: Adidas has decided to sell Kanye merchandise after deciding not to sell Kanye merchandise.


A great time to be alive in an era of Bad Marketing and PR!

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