The Grocer: McDonald’s to exit Russia with sale of business.
Global fast food giant McDonald’s has announced it will cease all operations in Russia after 30 years in the country due to its invasion of Ukraine.
McDonald’s announced it has initiated a process to sell its Russian business, having previously temporarily closed its restaurants and paused operations in the country on 8 March.
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Notably, as part of the process McDonald’s will initiate a process of “de-arching” the estate, meaning the new owner of the stores will not be able to use the McDonald’s name, logo, branding, and menu.
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“We have a long history of establishing deep, local roots wherever the arches shine,” said McDonald’s president and CEO Chris Kempczinski.
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“It is impossible to ignore the humanitarian crisis caused by the war in Ukraine. And it is impossible to imagine the golden arches representing the same hope and promise that led us to enter the Russian market 32 years ago,” [said Kempczinski].
But it's entirely possible for Mr. Kempczinski to ignore the humanitarian crisis in China where McDonald's thrives.
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