VIBE (on Yahoo): Black Twitter Calls Out KFC’s Latest Campaign As “Racially Tone Deaf”.
Black Twitter has deemed Kentucky Fried Chicken’s latest campaign “racially tone deaf.”
On Thursday (Aug. 24), KFC Canada’s Director of Marketing, Azim Akhtar, revealed their ad on X/Twitter. He uploaded three pictures of the new advertisement featuring an all-Black cast of people licking their fingers.
“Sorry Utensils, It’s Finger Lickin’ Good,” Akhtar typed. “Latest campaign, I couldn’t be more proud!!” Black Twitter caught wind of the promotion and labeled the billboards racist. Some people questioned the intention behind casting all-Black actors for the ad, when everyone enjoys fried chicken.
“1. So [white] people don’t lick their fingers? 2. We still not eating this (in this country),” one social media user xweeted. “3. I just know it’s a Black person on the creative team like, ‘I knew this wasn’t a good idea, but they don’t listen to me, so I just clock in…do my work…[and] go home.'”
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KFC Canada’s creative director responded to the backlash on Friday (Aug. 25), apologizing for “not being more thoughtful.” “My earlier post didn’t capture the full diversity of our latest campaign, and I personally apologize for not being more thoughtful in my excitement to share the campaign and only sharing certain photos,” he xweeted. “Here is the 60-second spot that is more representative of Canada’s diversity and our creative.”
However, that apology wasn’t enough for some. “You being the Director of Marketing,” another person expressed. “Sharing multiple gigantic billboards with black folks eating fried chicken licking their fingers is simply not it. No matter how diverse you feel this ad is.”
WATTPoulty: Sorry, utensils: KFC Canada’s chicken doesn’t need you.
Set to the instantly recognizable Air Supply’s “All Out of Love,” the campaign showcases people eating some of the brand’s most popular food by hand and issues a heartfelt apology to the abandoned spoons and forks.
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“You can’t help but go all in and dig in, no utensils needed, with food so good you can’t help but lick your fingers.”
ERRRMMAAAGAAWWWWD! People in an ad who are black eating chicken without using utensils? When do the International Criminal Court Trials start at The Hague?
One: I don't know what Black Twitter is. I'm guessing Twitter accounts written by black people or people who identify as black.
Two: You've already lost me as a potential consumer on whatever your message is if you're using Air Supply's "All Out of Love." Were the musical rights to "Seasons In The Sun" unavailable? I never liked "All Out of Love". It's a lame song for cucks or incels. Fucking Air Supply. 🤣
Here's the LINK, (I'll never run any Air Supply song on this blog) to the "All Out of Love" apology ad, with a vibrant mix and diversity of people eating chiggun but not using utensils. The Horror! The Obscenity of it All.
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